Lucire - From pixels to print

Lucire, the next print fashion magazine: Jack Yan reveals branding ideas. From October Lucire the global fashion magazine based in Wellington will be going from pixels to print. And who said New Zealanders aren't stylish?

The man behind the brand is Jack Yan who co-authored a book in 2003 called Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands. It's something we feel very strongly about at TMet. In business you are constantly faced with difficult choices. As well as asking is it legal, I wish more people would ask is it ethical? I'd much rather be standing on the shoulders of giants than the corpses of people I've stabbed in the back along the way.