
Jack Yan Yan with Aston Martin
I first met Jack Yan online while I was Editor of KnowledgeBoard, and our paths have since crossed at places like New Zealand Fashion Week. The Kiwi Austin Powers, Jack straddles many worlds, from ethical business & branding, to typography and fashion.

Known as the Anti-Vogue, Jack's fashion publication Lucire.com started out as a portal in 1997, before becoming the world's first web-to-print fashion monthly in 2004. In May 2005, the Romanian edition was launched, as the second spearhead in a global fashion publishing movement.
"There is nothing preventing Lucire helping 3rd World designers...."
![]() | Jack Yan on Lucire Magazine .mp3 [4.6 MB] |

Helen, your readers might want to know I now have a blog independent of the Beyond Branding crowd, at jackyan.com/blog.
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