October 05, 2006

Kiwi Vodka Cashes in at 42 Below

Big cheers to 42 Below who have managed to sell the company for millions to Bacardi and keep it firmly based and Made in New Zealand. They've created a modern iconic Kiwi brand, and if you've not seen any of the 42 Below adverts yet then watch the following gems I've found at You Tube.

Their strategy seems to have been poke fun at absolutely everybody. The ensuing press has guaranteed 42 Below a place in bars globally. Check out 42 Below's hilarious take on British culture, followed by scenes from their recent 2006 'Cocktail World Cup' held last month in New Zealand.


42 Below Britain


Cocktail World Cup
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3 comments:

  1. Anonymous12:50 pm

    Thanks for the post Helen :-)

    ReplyDelete
  2. Anonymous8:55 pm

    Yes... yes... I do like the 42 Below commercials. Is there something wrong with me?

    ReplyDelete
  3. Helen11:34 am

    I really like them too. Especially the British one as I spent my childhood there.

    ReplyDelete

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