CEOs Must Be Designers, Not Just Hire Them

Bruce Nussbaum from Business Week gave a speech recently for 'Innovation Night' at the Royal College of Art in London. He firmly states:

"I now believe that CEOs and managers must know Design Thinking to do their jobs. CEOs must be designers and use their methodologies to actually run companies. Let me be even more precise. Design Thinking is the new Management Methodology."

I completely agree with his views on the roles design and innovation in business, especially this:

"Design is no longer just about form anymore but is a method of thinking that can let you to see around corners. And the high tech breakthroughs that do count today are not about speed and performance but about collaboration, conversation and co-creation. That’s what Web 2.0 is all about.

Innovation, design, and technology are all flowing into one another to form a single river of roaring change radically altering our culture, and especially business culture."

Read the full transcript of his speech.