5 Ways to Build Amazing Client Karma (And Boost Your Business)

Samuel Ryan at Freelance switch has an excellent post on how to build excellent client relationships.

"let’s be honest — there will always be someone who can do parts of your job for less money. The problem is that such people only give the bare minimum. Build “caring consultancy” into your projects and your clients will see you as more of a partner than a contractor."

Providing high quality customer service is important, but beware becoming 'a member of the family', as people don't always treat their family members with respect. Too close and you lose the professional boundaries. Too distant and there is no client / agency loyalty. Finding the happy medium is key.

After all you're in business to make a profit, not friends.