March 29, 2008

MsBehaviour & Mohawk Media - 100% Indie



It's great that I am starting to receive comments on my MsBehaviour Files columns at The Big Idea. Like this excellent question, considering I spend most of my time reporting on web tools and new technology. Do I get any freebies or cash in return for mentioning new media companies, or am I genuinely providing an altruistic service to web-users in NZ?

I am proud to say that neither myself or Chelfyn receive any money or technology incentives for our columns or radio shows. If we review gadgets we even give them back afterwards. Sad but true. Damn those geek ethics! My sole sponsor is Fudge.com, who give me products from their Paintbox and styling range to keep my hair diva purple.

It's a rare platform that is editorially independent to these days, and we have resisted advertising or sponsorship for Mohawk Media to keep ourselves unbiased in our research and recommendations. We also do our best to find open source software with no licensing fees, or webtop services that are accessible and affordable to creative Kiwis, small companies & charities.

We need to start being more efficient with what we have, and not just trying to be the biggest fish in the sea. If we all work together collaboratively we can do anything!

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