A Dune Guide To Business

What wisdom can digital entrepreneurs gain from famous works of literature? A Dune Guide To Business from Steve Spalding uses Frank Herbert’s, Dune.

“The person who experiences greatness must have a feeling for the myth he is in. He must reflect what is projected upon him. And he must have a strong sense of the sardonic. This is what uncouples him from belief in his own pretensions. The sardonic is all that permits him to move within himself. Without this quality, even occasional greatness will destroy a man.” –from Collected Sayings of Muad’Dib by the Princess Irulan