Tracking column inches used to be a full time job for a PR person or even team. Drinking coffee, scanning newspapers and cutting out any mentions of clients in the news or letters to the editor. Now we can use software to carry out the very same service, delivered direct to your inbox. Stories move fast across the internet and it's important to open your digital ears as wide as you can. MsBehaviour explains how.
Listen to the podcast at Radio Wammo.Read the full Ms. Behaviour File at the Big Idea.
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