Probably the coolest (and most ethical) trainers in the world



I am so excited. My blackspot sneakers have arrived. I am now the proud owner of the worlds first ethical trainer which comes with a red dot on the sole for Kicking Nike's Ass. They are really comfy and that little red dot makes me feel really good.

With every pair you get a shareholder certificate:

"BLACKSPOT ANTICORPORATION SHAREHOLDER CERTIFICATE

Dear Blackspotter,

You are now the owner of a pair of blackspot sneakers. I hope you feel a
sense of empowerment as you slip them on and, like so many others before
you, embark on a life spiced up with a pinch of social activism.

The anti-logo hand drawn on the side of your blackspots is a symbol
of resistance against multinational hyper-branders like Nike that, over the
past few generations, have come to dominate so much of our lives. The red
tip, hand painted on the nose of your sneaker, is for kicking Nike ceo Phil
Knight’s ass. We will cut into his market share. We will uncool his tired old
swoosh. And we will transform the sneaker industry into a more diverse,
grassroots affair.

By buying this pair of blackspots you also receive one share in the blackspot
anticorporation. When you log onto you can use your shareholder number as your password and vote on how we run our anticorporation. Your feedback and input will determine the direction of this ongoing experiment in democratic capitalism. Collectively we will decide the style of future blackspot sneaker designs, what materials to use, where to make them, how to market them and how the pro? ts will be used. The ultimate goal? An exciting shareholder-driven enterprise with our own co-op factories and retail outlets around the world.

If we can make this work, then we will have set a precedent that can be
used to transform other industries. Just imagine: a blackspot music label that
is truly independent; a chain of blackspot restaurants that kicks McDonalds’
ass by serving only locally-produced food; a network of individually-owned
biodiesel outlets that cuts deeply into Big Oil’s market share. The possibilities
are limited only by the desire for change.

There is no copyright on the blackspot anti-logo. Take it and use it. Let
us know how you are participating in the experiment, and how you envision
the unfolding of this open-ended plan for creating a more ethical, green and
user-friendly future. Together we have the power to create an authentic,
noncorporate cool and change the way the world does business. We can and
will transform capitalism into a much more bottom-up system, driven by
people, not corporations.

kalle lasn
CEO

blackspot anticorporation

It's nice to be a shareholder of an anticorporation. You can buy yourself a pair of blackspot sneakers from the adbusters crew. Only US$60 (including international P&P) which is about NZ$85.00. I particularly love the customised blackspots found on Sorry Everbody. Class.