Jack Yan is a Wellington based branding expert, one of the authors of book Beyond Branding and contributer to Allaboutbranding.com. Head of the Jack Yan & Associates Consultancy, Jack is also publisher of global fashion portal and print title Lucire Magazine, sponsors in 2003 of New Zealand Fashion Week.
Jack talks about how he sees brands in a modern world, the Global Entrepreneurs Forum and his involvement in the Medinge Group, a global think-tank on branding:
 | "A Brand today is a collection of perceptions from all of the audiences..." Jack Yan on branding.mp3 (1.05 MB) |
| "We want to help create brands in third world countries" Jack Yan on the Global Entrepreneurs Forum.mp3 (2.3 MB) |
| "We look at who are the most ethical brands of the year" Jack Yan on The Medinge Group.mp3. (1.8 MB) |
| Listen to the full interview with Jack Yan.mp3 (5.9 MB) |
Read Jack Yan's Agenda at http://www.jackyan.com/agenda.shtml
Thanks Jack and Helen for an interesting discussion. Like your comments Jack that a brand becomes an organic thing a 'collection of perceptions from all of the audiences' not just top down. Look forward to a 'Beyond Branding two' as
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